Tim Forbes: #GivingTuesday takes place on November 28th this year and wise nonprofits are already planning strategies to leverage this massive day of giving.
This year, six key factors are conspiring to make this the perfect year for peer-to-peer fundraising (the act of your supporters asking their own community for donations on your behalf) to be a powerful addition for your nonprofit’s strategy.
Here’s why: 1. #GivingTuesday has significant brand recognition.
In the short span since the idea was hatched in 2012, #GivingTuesday has become the de facto start to the end-of-year giving season.
This reality is driven not just by…